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PR - The Music Directory
PR
The Public Relations person deals with all the promotional stuff, this includes radio and TV appearances, press reviews, interviews which will have to be arranged through them rather than directly contacting the artist(s).
Bands usually hire their own PR people and may have one for each medium which includes, a 'plugger' for TV and radio, a press officer to handle print media and sometimes a new media 'plugger' for websites. PR companies and press agencies may work with unsigned bands however this will of course come at a price.
Top 10 tips for generating your own publicity;
1.Make sure you have a press kit that includes a well-written biog, a professional photo (8x10), CD and contact info.
2.Contact local press and let them know your story and send in a CD.
Shoot for the music editor or columnist and if they don?t have one assigned specifically, contact the entertainment editor.
3.Social networking sites are all about music these days. For example, Facebook and Myspace?s reach is incredible for gaining new fans. Where else can you find people to listen to your music in the convenience of their own home? Make sure you are updating your music, adding friends, keeping them all posted, and updating the tour dates.
4.Radio is a great way to share your music with the masses. You don?t have to approach the big ones - you can see success with air play on smaller stations as well. Send in your CD to local DJs and look up college radio shows nationally and see if they?ll spin your music.
Online radio is picking up these days too? USA4Real.com is a great option? it doesn?t cost much and it gets your music heard.
5.Music licensing is a great way to make money and get publicity. Try contacting some music supervisors on TV shows for a start. Send them an inquiry with your information and a link to your music. If you get placed, you can use it for press?and it becomes a story!
6.Music websites and e-zines are always looking for music to review.
Look up their websites and send emails to their editors. Tell them why you?re a fit for their magazine and ask if you can send in a CD.
Again, try to make contact first? sending in a random package may be useless.
7.Youtube.com and Stickam.com are wonderful outlets to share your music. You can even upload your music videos and video tips for other artists now at Getsigned.com.
8.When done right, you can really start gaining a fan base. Try to do something charismatic and original. Reaching out to people online can do wonders. Create a music video, a video blog, sing an acoustic set, take a stab at some comedy, anything. Just remember, first impressions are everything.
9.Be philanthropic. Charity does wonders for publicity outreach. Find something you believe in and offer to play at their event or donate proceeds to their cause. Not only does it get you out there and give you a story angle? but it feels good to help out.
10.Send your CDs to appropriate magazines for your music?s genre. Make sure you call ahead and find out the right contact, unsolicited packages get lost in the shuffle. A good rule of thumb is to look up specific writers you feel would enjoy your music and find out how to reach them. Try to book shows in different towns, that way you can easily label the cluster of shows as a tour and contact local newspapers and radio stations and offer them merch in exchange for promotions/articles.
The Public Relations person deals with all the promotional stuff, this includes radio and TV appearances, press reviews, interviews which will have to be arranged through them rather than directly contacting the artist(s).
Bands usually hire their own PR people and may have one for each medium which includes, a 'plugger' for TV and radio, a press officer to handle print media and sometimes a new media 'plugger' for websites. PR companies and press agencies may work with unsigned bands however this will of course come at a price.
Top 10 tips for generating your own publicity;
1.Make sure you have a press kit that includes a well-written biog, a professional photo (8x10), CD and contact info.
2.Contact local press and let them know your story and send in a CD.
Shoot for the music editor or columnist and if they don?t have one assigned specifically, contact the entertainment editor.
3.Social networking sites are all about music these days. For example, Facebook and Myspace?s reach is incredible for gaining new fans. Where else can you find people to listen to your music in the convenience of their own home? Make sure you are updating your music, adding friends, keeping them all posted, and updating the tour dates.
4.Radio is a great way to share your music with the masses. You don?t have to approach the big ones - you can see success with air play on smaller stations as well. Send in your CD to local DJs and look up college radio shows nationally and see if they?ll spin your music.
Online radio is picking up these days too? USA4Real.com is a great option? it doesn?t cost much and it gets your music heard.
5.Music licensing is a great way to make money and get publicity. Try contacting some music supervisors on TV shows for a start. Send them an inquiry with your information and a link to your music. If you get placed, you can use it for press?and it becomes a story!
6.Music websites and e-zines are always looking for music to review.
Look up their websites and send emails to their editors. Tell them why you?re a fit for their magazine and ask if you can send in a CD.
Again, try to make contact first? sending in a random package may be useless.
7.Youtube.com and Stickam.com are wonderful outlets to share your music. You can even upload your music videos and video tips for other artists now at Getsigned.com.
8.When done right, you can really start gaining a fan base. Try to do something charismatic and original. Reaching out to people online can do wonders. Create a music video, a video blog, sing an acoustic set, take a stab at some comedy, anything. Just remember, first impressions are everything.
9.Be philanthropic. Charity does wonders for publicity outreach. Find something you believe in and offer to play at their event or donate proceeds to their cause. Not only does it get you out there and give you a story angle? but it feels good to help out.
10.Send your CDs to appropriate magazines for your music?s genre. Make sure you call ahead and find out the right contact, unsolicited packages get lost in the shuffle. A good rule of thumb is to look up specific writers you feel would enjoy your music and find out how to reach them. Try to book shows in different towns, that way you can easily label the cluster of shows as a tour and contact local newspapers and radio stations and offer them merch in exchange for promotions/articles.